The Packaging and Packaging Waste Regulation (PPWR) introduces new design standards for all packaging and packaging waste in the EU.
This means waste management and eco-design requirements for producers along with conformity assessments and declarations for manufacturers and importers. It will apply to all packaging and packaging waste in the EU.
The Challenge: Data-Intensive Compliance
Complying with the PPWR will demand granular data visibility across your entire packaging value chain. Businesses will need to collect, verify, and report on a wide array of environmental and technical attributes—often scattered across suppliers, product teams, and disposal partners. Without integrated tools, this creates substantial administrative, legal, and financial risks.
Core Pillars of the PPWR The regulation is built around key objectives to reduce environmental impact, increase circularity, and drive market consistency across the EU:
1
Design for Recyclability
All packaging must be recyclable by 2030 according to newly defined performance categories. Packaging that does not meet these benchmarks may be restricted.
2
Mandatory Recycled Content
Plastic packaging must include minimum levels of post-consumer recycled (PCR) content, with targets increasing from 2025 to 2040.
3
Waste Reduction & Reuse
The regulation sets binding waste prevention targets per capita and introduces reuse obligations for sectors like e-commerce and food service.
4
Harmonized Labeling & Digital Information
All packaging will require standardised disposal labels and QR codes linking to detailed digital information on material composition and disposal.
The ARTEM Solution: Digital Compliance for PPWR
1
Packaging Data Management
Centralise all packaging information—such as weight, material composition, supplier data, and usage format—into a single source of truth.
2
Recycled Content Verification
Collect and audit upstream supply chain data to verify post-consumer recycled content, meeting PPWR thresholds with evidence.
3
Automated Compliance Reporting
Generate documentation for your Declaration of Conformity and supply regulators with complete datasets to demonstrate compliance with recyclability, labelling, and waste reduction rules.
Achieve More Than Just Compliance
01
Ensure Market Access
Meet all regulatory milestones, from recyclability design to mandatory recycled content, avoiding fines, delays, or market bans.
02
Enable Circular Business Models
Leverage detailed packaging data to optimise material use, reduce waste, and build a more sustainable and cost-effective supply chain.
03
Boost Brand Transparency
Strengthen your ESG profile and build trust with customers by providing clear, verifiable information about your packaging's sustainability credentials.
04
Centralized Compliance Management
Manage all your compliance documentation in a single, secure, and auditable platform.
From Hardware to StrategyYour Partner in EU Packaging & Packaging Waste Compliance
Industries Impacted by EU Packaging & Packaging Waste
These are the industries that fall under the scope of this regulation and may be directly impacted by its requirements.